Fashion is a big industry today in India .An early trendsetter in fashion was Bollywood(Hindi cinema).If we look back we will find Dev Anand was the original Trend Setter. He was the style icon of 1950s and 1960s, scripted a fashion statement with his scarves, mufflers,hats Shirt collars and jackets and his singnature puff.
Dev saab created style "not only in reel but also in real life. His signature strip black trousers, cap wore on one side, bright cardigans and scarves tied around his neck created sensation." I will consider him as the father of fashion in the lead actors wardrobe.
I think that era will never come back because right now people are too much influenced by outside world. Rather than creating their own style, many people are looking at the West. In the 50s there were no fashion designers,Dev Saheb used to create his own style which later becomes a fashion
Thanks to his good looks, further enhanced by his stylish wardrobe and on-screen romantic image portrayed in songs like Abhi NA Jao Chodkar, Jia O and Khoya Khoya Chand, Dev Anand had girls swooning over him.
In an interview he was asked about fashion he said"I have always had the passion for clothes and what I wear should be perfect. If I like something, I do it. That's how everybody should, and the world should function. Dev Anand likes fashion. I look myself in the mirror everyday and say, "I look good" and don't care what everyone has to say about me as long as I like it. That's what fashion is all about. Fashion is what suits a man, his body, his physique, his appearance. You cannot follow a fashion designer but you can follow your own personality."
Black Suit-His black coat after Kaala bazaar became a trend. His looks were compared to Gregory Pack- the great Hollywood star, his charisma, charm & child like smile was intoxicating & every generation admired, adored and appreciated him. He was asked not to wear black color in public as women would jump from buildings after seeing him dresses in black. Such was his charisma.
Hair Style-Dev Anand’s much-aped hair-style the Puff symbolized an urban chic fashion trend.This trend remained till Pyar Mohabbat released in 1966.From this film onwards he stopped making Puff,soon all the young generation changed their hair style.
His penchant for hats- Like every piece of accessory that defined his wardrobe,his hats became a rage. From the artistic beret to the classic cowboy hat to the sophisticated panama,the Jewel Thief cap very few Bollywood stars could carry a range of hats the way Dev saab did!
His Walk: Mr. Anand was known for his trademark sloping walk, which added to his charisma. Watch the song Khoa Khoya Chand from Kaala Bazar for his walk.
His Sweaters and Jackets-He made the effortless way of wearing sweaters on shoulders a big rage during the 50s,60s and is still the only man you think of when we talk about retro style in Bollywood. Many many years past his hey day, He used a lot vibrant colours and psychedelic hues in his wardrobe when most people during that time didn’t prefer to experiment much. His understanding of colour-coding was phenomenal and personalised it to the hilt. In Guide he challenged all the existing norms with his big floral prints and buttoned up turtle-neck shirts. Dev Anand (inspired heavily by Gregory Peck) draped a sweater over his shoulders, a trend that was replicated years later by Shahrukh Khan in Mohabbatein.
Scarfs and Muffler-He employed a variety of mufflers in range of psychedelic hues quite effortlessly. He paired up those bold and outrageously colourful accessories with big and conspicuous floral motifs. It is said he popularized mufflers in India.
Dev Anand’s style was highly individualistic. Though widely imitated,
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