Today's generation may not be familiar with this name but one or two generations before it was a big name in the Hindi film audience. It was founded by AV. Meiyappan (28 July 1907- 12 August 1979), set up the first studio in 1946, with a vision of transforming the world of cinema with top-class storytelling styles. Over the decades, each member of the AVM family has kept up with that legacy, adapting it to changing times.
It has produced over 300 films in Tamil, Telugu, Kannada, Malayalam, and Hindi cinema. The first film 'Alli Arjuna' a Hindu mythology was released in 1935, produced under 'Saraswathi Sound Productions' and then under 'Pragathi Studios'. The first Hindi film was 'Bahar' released in 1951.
AVM has introduced numerous actors in Southern industries, some of the prominent actors are Sivaji Ganesan, Rajkumar, S. S. Rajendran, Vyjayanthimala, Kamal Haasan, and many more.In 2007, AVM produced Sivaji which at ₹ 95 crores, was said to be the most expensive film ever made in the history of the Indian film industry at that time.
AVM made 21 films in Hindi, a few of these are Bahar(1951), Ladki(1953), Bhai Bhai91956), Chori Chori(1956), Miss Mary, Hum Panchhi Ek Daal Ke, and Bhabhi all released in 1957, Chhaya(1961), Mein Chup Rahungi(1962), Manmauji(1962), and Meharban(1967).
In 2014, the studio entered into the OTT platform with Tamil film Idhuvum Kadandhu Pogum