It was 70 years ago in 1948 a star emerged in Hindi Cinema with the release of Ziddi directed by Shaheed Latif. It was based on a story written by Ismat Chughtai, which launched the career of Dev Anand as the lead hero. The film helped establish its actors Dev Anand, Kamini Kaushal and Pran in Hindi films. The playback singers - Kishore Kumar and Lata Mangeshkar recorded their first duet - "Ye Kaun Aya Re" together in this 1948 film, Ziddi.Kishore Kumar also got a break in acting for a small role in this film.
. It was Dev Anand’s fourth film and first foray into hits. The heroine was played by Kamini Kaushal and Pran played an important character. The film was based on Ismat Chughtai’s book Ziddi.
The music of the film was composed by Khemchand Prakash. The soundtrack featured the first film song sung by playback singer Kishore Kumar, "Marne ki duayen kyon mangu", a solo picturised on Dev Anand. The film also included Lata Mangeshkar's solo, "Chanda re ja re ja re, piya se sandesa mora kahiyo jaa" picturised on Kamini Kaushal.
It was a Bombay Talkies film which was a great banner that time Ashok Kumar was one of the owners of this studio. Dev Anand who had 3 films before this was looking for work and fortunately met Shahid Latif the Director of this film at Churchgate railway station. He asked Dev to come next day at the studio. He introduced Dev Saheb to his boss Ashok Kumar.
Ashok Kumar liked the young man's confidence and on the spur of the moment, offered him 'Ziddi', asking him how much he wanted as his remuneration to which Dev Anand replied, 'My fee will be people saying that you have given the industry a star.' That answer sealed the deal for him.
Dev Anand started Navketan in 1949 in 1950 released Baazi he became a superstar.