You would be surprised to note that the popular songs like Tadbeer Se Bigdi Hui Taqdeer Bana Le and many more songs were not allowed to air from All India Radio. It was in 1952 that the minister of information and broadcasting (I&B) of newly independent India, B.V. Keskar, decided that All India Radio (AIR)—the information and entertainment lifeline of the nation—would not air film songs as they were degenerate and far too “Westernized”. He believed they would hinder the cultural growth of a young nation on the cusp of a bright future.
Mr Keskar who was a staunch supporter of Indian Classical music. To his mind, Indian film songs were straying from their responsibility of instilling national pride in people.
The influence of western music and instruments would keep the Indians away from their culture.
In an article in The Hindu (19 July 1953), Keskar argued that the country’s appreciation for classical music had “fallen” and was “on the point of extinction” particularly in north India.
To begin with, he mandated that all songs aired on AIR would be screened, he imposed “a quota of 10 percent of all program time”. In addition, Keskar ensured that if a film song was played, the film’s title would not be announced, since he considered that advertising. Only the singer’s name would be mentioned.
As a result, Radio Ceylon got popularity. It created the legendary musical countdown Binaca Geetmala—a show entirely dedicated to Indian film songs. Every Wednesday, Indian listeners would tune into Radio Ceylon and listen to their favourite songs with their favourite show host—the iconic and charming Ameen Sayani, who would engage them with complimentary film trivia.
Song of Baazi 1951
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